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THE CHALLENGE
- To find an ESP that would integrate with their Jenzabar database
- To find an ESP that was integrated with an event management system
THE SOLUTION
- Purchased Informz & Jenzabar, surveys and event management
- Sent very targeted communications to several small groups
- Analyzed the reporting from all their mailings to determine future actions
THE RESULT
- Reduced quantity of snail mail, saving over $100,000
- Reduced data entry time by 85% and eliminated need for temporary data entry employees
- Decreased the number of hours spent on creating University communication
- Spent more time determining how to market to more types of people, in turn, sent more targeted communications to smaller groups of people that was impossible to do before with print communication
- Increased the frequency of their communication
- Learned when the best day of the week and time is to send their emails after studying Informz reporting, yielding better marketing outcomes
- Increased event attendance due to increased automatic communication reminders
- Because of their great results, other departments within the University have started to use Informz for their communication
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I am very impressed with the diversity in the Informz eMarketing modules and how easily they integrate with one another. Informz helped us increase our event attendance because of the streamlined structure in the Informz eMarketing system. In addition, the customer service is exceptional."
Gary Christensen
Assistant Director of Admissions
University of Tampa
Listen to the recorded testimonial here.
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