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THE CHALLENGE
- To find an ESP that would use fewer resources on their end than doing email in-house
- To find an ESP that can automatically send over 200 targeted monthly emails to their two million subscribers
THE SOLUTION
- Purchased Informz with content loader feature and surveys
- Used the Informz content loader to automatically send over 200 targeted emails at one time
- Sent emails whose purpose was to generate revenue, with embedded links to buy more magazines
THE RESULT
- Saved time and resources by using Informz content loader to automatically send over 200 differently targeted communications to over 2.1 million subscribers at one time
- Prior to Informz, it would take weeks to send their targeted communications, with Informz, they were able to send their emails in a day
- Able to send "on the fly" emails where before this was an impossible task
- Able to track and report on revenue from clicks within emails sent
- Their eMarketing Advisor is extremely helpful and is always there to make sure their mailings are sent out properly
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It would be impossible to send the number of targeted emails we send without Informz. Because of the Informz content loader, we are able to send emails "on the fly" in a day, before it took us weeks to send such communication. In addition, our eMarketing Advisor is invaluable, she always makes sure our emails are sent out without a glitch, she is our safety net."
Jordan Goldberg
Consumer Marketing Manager,
Internet
Intermedia Outdoors, Inc.
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