 |
THE CHALLENGE
- To find a voting solution that was connected to their database to ensure up to date information to increase voter participation
- Use a web-based voting solution instead of paper ballots at their annual meeting
- To conduct a secure, cost effective, easy to use online election
- Allow for absentee ballots
THE SOLUTION
- Purchased the Informz for iMIS Voting Module that was integrated with their database
- Sent election link to voters using Informz email – giving each voter a ballot followed by a unique confirm that verifies their vote has been cast
- Increased voter participation by emailing reminders to only those who had not voted
THE RESULT
- Received over 95 % email delivery rates for the voting invitation since their member's email systems recognized the sender of the election emails as the same sender from which they receive mailings all year long
- Conducted a secure online election and reduced the overall cost of the election by 88% over previous elections while achieving a higher level of member service and maintaining the security of the process
- Utilized the absentee voter process in Informz as a back-up method of voting for those with strict firewalls and those who were unable to vote online. The absentee voter process is anonymous when reporting the results, a great security feature
- The election ran very easily and smoothly with the help of Informz eMarketing Advisors and the pre-populated user messages that Informz generates for the vote
- Recorded voter turnout in ASBO's iMIS database
|
"
|
I am very happy with my decision to use the Informz voting module, and I plan to continue using it to conduct our future elections. Informz made our annual election feel like a simple extension of our everyday marketing and communication efforts and took the worry out of dealing with a single-service provider for one of our most important annual activities."
Ron Skinner
Assistant Executive Director
Association of School Business Officials International
|
