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THE CHALLENGE
- To find an ESP that is integrated with their iMIS database
- To find an ESP with advanced reporting capabilities
- To include custom branded subscription forms on website
- To allow members to self-manage their subscriptions
THE SOLUTION
- Purchased Informz for iMIS with surveys, voting, events and content manager
- Used the Informz event module for their event registrations
- Created various Informz subscription forms to use on their site
THE RESULT
- Increased their number of subscribers by 2,240% in 5 months by using an Informz subscription form
- Managed preferences using an online subscription form, allowing members to change their email address, update profile or preference information directly from a link within an email
- With Informz, they are able to send more targeted emails than they were sending before
- Reduced their staff time since Informz templates and content manager are so easy to use
- Were able to easily view and use their email addresses in iMIS through Informz in real-time
- Introduced online event registration for smaller events and facilitated the registration process for the user
- The President of Toy Industry Association is excited about using Informz for online registration and impressed with the professional look and ease of use of the system
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By using Informz, we have made great strides in our email and event marketing efforts. Our eMarketing Advisor is wonderful; she is always very quick to respond."
Isabel Carrion-Lopez
Online Communications Manager
Toy Industry Association, Inc.
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